In a recent technical assistance online meeting, I was talking with several community groups about various data collection and analysis related to their program implementation and intended outcomes. I raised the importance of sifting through all the various data in order to extract actionable information useful for the program staff, community stakeholders, and intended beneficiaries of the program. I was reminded of a past blog post from Seth Godin that I shared with them. Quite succinctly, he reminds us about the importance of disseminating evaluation findings that can both be understood and story-like.
When there’s simply data, it’s all noise. It’s impossible for a human being to absorb data without a narrative.
Once we figure out how to turn your features and ideas and benefits and effort into a story, though, it becomes information. And then we can act on it.
We have a story problem. All of us do. We’re not doing a good job of developing the empathy to turn all the data we’ve assembled into a story that others can understand.https://seths.blog/2020/03/the-difference-between-data-and-information/